Apple's WWDC is Chock Full of No Surprises
Plus: Claude's AI-generated blog is already dead, AI gender bias is bad for business, and Voice AI drops the mic.
š Happy Tuesday AI Marketers. Appleās WWDC is a let down by design, as the tech giant takes a mulligan on AI. Claudeās AI-generated blog dies a quick death. Voice AI is ready to disrupt on a massive scale. And lots more. Letās get you caught upā¦
WWDC 2025: Reading Between the Lines at Appleās Annual Developer Conference.
Everyoneās busy summarizing yesterday's WWDC updates, but Alex Kantrowitz at Big Technology offers the standout perspective in a brief, solo podcast update from Apple Park. He says tech companies generally operate in two modes, either creating something entirely new or refining what they already have. Right now, Apple is focused heavily on refinement, introducing polished tweaks like the sleek "Liquid Glass" visual updates, improvements to calls with Hold Assist, and smarter message filtering.
While refining existing features is a risky move in a moment when technology is shifting dramatically, Apple is clearly buying time. Last year's ambitious Apple Intelligence vision still hasn't fully materialized, but AI assistants from competitors like Amazon, Google, and OpenAI havenāt either. Yes, Apple overpromised and underdelivered last year. This year, the brand is taking a decidedly cautious approach.
Only time will tell if Apple's best days lie ahead or in the past. But you better believe next yearās WWDC will have an awful lot riding on it.
Anthropicās AI-Generated Blog Dies an Early Death
Anthropic pulled the plug on its AIāwritten "Claude Explains" blog after just a few weeks, scrapping two dozen posts despite early buzz. Turns out even clever AI explainers need more than novelty to thrive. Worth noting before anyone goes all-in on robo-content.
Sundar Pichai: AI Mode Is Googleās āBleeding Edgeā Experience
Most have heard about Google's experimental AI Mode, but fewer realize itās essentially a live testing lab. Google's long game isn't two separate search experiences, AI and standard, it's eventually blending them into one seamless search. A crucial insight for anyone thinking about their future SEO strategies.
Fixing AIās Gender Bias Isnāt Just Ethical Itās Good Business
Bias in AI isnāt just about fairness, it directly affects the bottom line. From hiring to customer service, overlooking gender bias means lost revenue and missed opportunities. The smart money is on fixing it.
Metaās AI Ad Plan Raises Stakes Even if Creative Execs Are Shrugging It Off
Metaās planning fully automated AI-generated ads by 2026, promising unmatched efficiency. Agencies seem chill for now, but this could soon become the new standard clients expect, making complacency a risky move.
š„ I sifted through a billion YouTube videos. Hereās one for you:
You have to see this. Just watched the demo of ElevenLabs' new text-to-speech model, Eleven v3, and honestly, calling it "impressive" is wildly insufficient. This is next-level realism for AI voices, from nuanced emotion to whispers, laughter, accents, and more. If you create audio or video content, especially narration or voiceovers, prepare to be blown away.
šļø My top 3 podcast episodes this week:
Liquid Glass, Spotlight, and the rest of WWDC 2025
Nilay Patel, David Pierce, Victoria Song, and Allison Johnson dissect Apple's WWDC keynote, covering the "Liquid Glass" design overhaul, Spotlight updates on Mac, iPad multitasking upgrades, Vision Pro personas, and notably sparse Siri mentions.
The State of Consumer Tech in the Age of AI
Erik Torenberg and the a16z Consumer team unpack why breakout apps have slowed and reveal what's next. AI-native consumer tools, users spending $200+ monthly on AI, the elusive AI-powered social graph, and why speed now beats moats.
AI and the Rise of the Individual Creator
Google's AI is disrupting journalism, pushing brands toward indie creators as the new publishing model. Plus, Builder.ai implodes despite Microsoft backing, Netflix embraces ads, and NYTimesā lawsuit against ChatGPT.
Have a favorite podcast to recommend? Shoot me the details.
šØ AI-forward companies are looking for AI-forward marketers:
Senior Director, Product Marketing ā AI
Airtable
Lead product marketing strategy for Airtableās AI-powered tools, driving messaging and building a specialized AI-focused team.
Details ā
Director of Marketing Strategy & Operations
Zearn
Oversee AI-driven marketing strategies, analytics, and personalized campaigns for this impactful edtech nonprofit.
Details ā
Head of Marketing
Mercator.ai
Lead positioning and full-funnel marketing for a construction-tech platform using AI to scale demand generation and pipeline growth.
Details ā
Content Marketing Lead
NexHealth
Direct content strategy across channels, leveraging AI tools for streamlined ideation, creation, and analytics in healthcare tech.
Details ā
Marketing Manager
ButterflyMX
This AI-forward B2B SaaS is looking to fill a high-impact role that will help lead a wide range of inbound and demand generation initiatives.
Details ā
š AI marketers are gathering across the country and around the world for conferences, summits, and industry events. Hereās where to join them:
AI Con
Seattle, WA, June 8ā13
Apple Worldwide Developers Conference
Virtual / Cupertino, CA June 9ā13
Data + AI Summit
San Francisco, CA, June 9ā12
DigiMarCon Boston
Boston, MA, June 9ā10
eCommerce Summit Denver
Denver, CO, June 10
eCommerce Summit Philadelphia
Philadelphia, PA, June 10
Render ATL
Atlanta, GA, June 11ā13
CDAO Fed Ready Summit
Washington, DC, June 11
SMX Advanced
Boston, MA, June 11ā13
DigiMarCon Philadelphia
Philadelphia, PA, June 12ā13
DigiMarCon Miami
Miami, FL, June 16ā17
Techspo Miami
Miami, FL, June 16ā17
Responsible AI Summit
Washington, DC, June 17ā18
Have an event to add? Send me the details.
