Brands are Using AI for Dynamic Pricing. What Could Go Wrong?
Plus: Generative AI is dominating video ads, Google's AI is judging your ad campaigns, and a guided tour of two AI browsers.
👋 Happy Thursday AI Marketers. Dynamic pricing isn’t new, but brands like Delta are betting AI will make it mainstream. I see a real slippery slope ahead. In other news, Google’s AI is now deciding if your ads are good enough to be shown. You’ll want to see how. And, SaaStr’s Jason Lemkin warns against getting cozy with your AI stack. It might look totally different next year. Let’s get you caught up…
Brands are Embracing AI for Dynamic Pricing (Surprise, Customers are Not)
Delta is leading a shift that’s bigger than airfare. One in five of its tickets will soon be priced by AI, with plans to make that 100 percent. Personalized pricing sounds customer-centric, until it starts feeling like being profiled at checkout. Experts say the airline’s sheer scale could trigger a domino effect across travel, hotels, even retail.
This is about more than rising prices. It's about AI optimizing every transaction for profit, in real time, based on customer data. While some brands are salivating, others are wise to consider the impact on customer sentiment. Concerns over price gouging, exploitation, and discrimination could lead to major backlash.
New Report: Consumers Trust AI Search
AI is no longer a novelty in search. It’s now a default behavior for nearly half of users. A new Yext report shows trust climbing fast, especially for brand discovery, even if traditional search still rules in high-stakes categories. Cross-checking with AI search is now the norm, not the exception. Translation: if your brand shows up differently across platforms, you’re leaking trust at scale.
Over Half of Ad Buyers Use AI for Video Creation
Generative AI has officially hit mainstream in video ads. More than half of ad buyers now use it to build or enhance videos. And by 2026, nearly 40 percent of all digital video ads produced will leverage generative AI. Smaller brands are leading the charge, leveraging AI to create multiple video variations at scale, while redirecting creative budgets toward ad spend.
Google's AI Now Decides if Your Ads Get Served
Google’s new ad quality update is more than a warning shot. It’s a full-on crackdown. Their predictive AI model now attempts to determine whether your ad’s landing page is helpful to users by prioritizing relevance and navigability. And if it isn’t, your ad might not get shown. Gone are the days of CTA click bait and walled-off landing pages. It's a good time to rethink the ad journey with a customer-first mindset.
Don’t Get Stuck to Your AI Tech Stack
Tool loyalty is dead. The best operators know their AI stack today might look unrecognizable next year and they’re building for that. This SaaStr piece nails what most teams are thinking: keep experimenting, keep your options open, and ditch any tool that can’t justify its spot. Growth teams that treat their AI stack like a portfolio, not a permanent fixture, are the ones that stay dangerous.
Why wait to see what the AI browser fuss is all about? Olivia Moore from a16z guides us through the two big ones that just dropped: Dia (The Browser Company) and Comet (Perplexity AI). If you’re a marketer or brand leader itching to know how these tools actually work, how they’ll reshape search, and how they’ll streamline everyday tasks, this is essential viewing.
🎙️ My top 3 podcast episodes this week:
THE ARTIFICIAL INTELLIGENCE SHOW
ChatGPT Agent, AI Browsers & More
Paul and Mike discuss OpenAI's game-changing ChatGPT update, Meta's aggressive AI hiring spree, Microsoft's AI-driven layoffs, and the intensifying rivalry among AI browsers. Hear their analysis on Grok's controversial moves and what widespread superintelligence means for marketers and businesses.
AI-POWERED MARKETING
How SEO & PPC are Evolving with AI
Justin Crawmer, founding partner at WebTek Interactive, explains how AI is reshaping—not killing—SEO and PPC strategies. Get insights into the tools he uses, how to align SEO and PPC effectively, and smart approaches to content strategy amid growing AI-generated noise.
AI-DRIVEN MARKETER
Learning AI From an 18-Year-Old Master
Dan Sanchez talks with 18-year-old AI prodigy Gray Mitchell about revolutionizing marketing with advanced AI techniques. Gray shares his journey and practical tips on personalized outreach, automated content, AI-enhanced SEO, and high-performing ad campaigns.
Have a favorite podcast to recommend? Shoot me the details.
🚨 AI-forward companies are looking for AI-forward marketers:
Senior Product Marketing Manager (AI & Intelligence)
Smartly
Lead the go-to-market strategy for their AI-powered Intelligence suite including predictive analytics and creative AI, turning technical features into compelling customer propositions.
Details →
Senior Director, Product Marketing – AI
Airtable
Drive platform‑wide product marketing with a strong emphasis on generative AI capabilities, shaping positioning, launches, and sales enablement across core and AI offerings.
Details →
AI Marketing Strategy & Product Growth
BVR CLOUD
Own AI‑driven marketing systems and product‑led growth using tools like ChatGPT and Gemini, and build educational modules around AI workflows and knowledge‑system design.
Details →
Director of Growth Marketing and AI Ops
Smartcat
Architect and scale AI‑native growth engines using tools such as ChatGPT and Clearbit, merging generative AI and human workflows to accelerate demand generation and personalization.
Details →
Marketing Lead
Wirestock
Drive growth by marketing Wirestock’s platform as a provider of AI training data leveraging content, SEO, partnerships, and campaign strategies in the AI ecosystem.
Details →
📅 Conferences, summits, and industry events for AI Marketers:
eCommerce Summit
Seattle, WA, July 31
Affiliate Summit East
New York City, NY, August 4–5
NAED Marketing Summit
San Antonio, TX, August 4–6
Digital Summit
Minneapolis, MN, August 6–7
CDAO
Chicago, IL, August 7–8
Ai4
Las Vegas, NV, August 11–13
eTail
Boston, MA, August 11–14
AI Accelerate
San Diego, CA, August 20–21
WordCamp
Portland, OR, August 26–29
Contact.io
Denver, CO, August 27–29
Have an event to add? Send me the details.
