How Will Brands Measure Performance In Google's AI Mode?
Plus: Google cannibalizes its own SERPs, Coke pushes for digital detox, and white collar jobs on the chopping block.
👋 Happy Wednesday AI Marketers. Google continues to dominate headlines this week, as we digest an avalanche of new features and promises dropped at I/O. I’ve narrowed the noise down to a few key headlines. Let’s get you caught up…
How Is Your Brand Performing In Google AI Mode?
Google is adding AI Mode performance data to Search Console, but there's a catch: you can't isolate it from traditional search metrics. This means marketers will see AI-driven traffic blended with regular results, making it harder to assess the true impact of AI Mode. For now, anyway. Marketers: prepare for more complicated KPIs.
Google CEO Sundar Pichai On The Future Of Search, AI Agents, And Selling Chrome
In a candid interview, Sundar Pichai discusses Google's shift towards AI-driven search experiences, highlighting features like AI Mode and Project Mariner. He addresses concerns about content creators' traffic and emphasizes the company's commitment to neutrality amid antitrust pressures. Pichai also hints at future innovations in robotics and AI agents, signaling a transformative era for digital interaction.
AI Experts Say White Collar Jobs Will Be Automated In 5 Years
AI models are advancing rapidly, with experts predicting that many white-collar jobs could be automated within five years. Tasks in fields like accounting, marketing, and law are increasingly being handled by AI, offering cost-effective solutions for businesses. This shift presents both challenges and opportunities for professionals to adapt and leverage AI in their work.
AI Overviews Monetize At Same Rate As Traditional Search. (Says Google)
Google asserts that its AI Overviews feature generates ad revenue comparable to traditional search results. This claim suggests that integrating AI summaries doesn't compromise monetization, offering reassurance to advertisers. However, the blending of AI content with search results raises questions about user engagement and the future of SEO strategies.
Coke Pushes Gen Z To Ditch Digital Noise And Embrace Summer Fun
Coca-Cola's latest campaign encourages Gen Z to unplug and enjoy real-world experiences. Featuring musician Tyla, the ads promote moments like road trips and pool parties, aligning with a broader trend of brands advocating for digital detox. The campaign combines nostalgia with modern marketing tactics to resonate with younger audiences.
Is Google Making Its Own SERPs Obsolete?
Sergey Brin discusses Google's AI capabilities, highlighting that AI can now synthesize information from the top 1,000 search results to provide comprehensive answers. The goal is to enhance user experience by delivering more accurate and concise information, accelerating the path to zero-click search.
AI-Assisted Shopping Is Redefining Retail
AI is transforming the retail sector by enabling personalized shopping experiences and streamlining operations. From virtual try-ons to predictive inventory management, retailers are adopting AI to meet evolving consumer expectations. This technological shift offers opportunities for brands to innovate and enhance customer engagement.
🎙️ The latest podcast episodes for AI-first marketers. Hand-picked every day.
AI-Led Social: Going from listening to interaction
Matthew McGrory, CEO of Arwen AI, discusses how AI is transforming social media from passive listening to active engagement. He shares strategies for real-time brand interaction, managing toxicity, and enhancing positive sentiment through AI-driven tools.
How to Make AI Work at Work
NLW explores Professor Ethan Mollick's framework for integrating AI into organizational structures. The episode outlines leadership strategies, the role of AI labs, and the importance of agent readiness in modern workplaces.
Inside the Meta monopoly trial
The Verge's Lauren Feiner provides insights from the Meta antitrust trial, examining the implications of Meta's acquisitions of Instagram and WhatsApp. The discussion includes testimony highlights and potential outcomes affecting the tech industry.
Google CEO Sundar Pichai on the next phase of AI
Sundar Pichai discusses Google's AI advancements post-I/O 2025, including AI Mode in Search and the integration of AI agents. He addresses the future of web interaction and Google's approach to AI-driven experiences.
Where Value Will Accrue in AI: Martin Casado & Sarah Wang
Martin Casado and Sarah Wang from Andreessen Horowitz analyze where value is likely to concentrate within the AI stack. They discuss infrastructure, application layers, and investment opportunities in the evolving AI landscape.
Have a favorite podcast we should be following? Shoot me the details!
📅 AI marketers are gathering across the country and around the world for conferences, summits, and industry events. Here’s where to join them.
ANA Masters of B2B Marketing Conference
Naples, FL, June 2–4
Marketing Analytics Summit
Phoenix, AZ, June 2–5
Digital Summit Denver
Denver, CO, June 2–3
Techspo Kansas City
Kansas City, MO, June 2–3
DigiMarCon Kansas City
Kansas City, MO, June 2–3
Gartner Marketing Symposium/Xpo
Denver, CO, June 2–4
Email Innovations World
Phoenix, AZ, June 3–4
Machine Learning Week
Phoenix, AZ, June 3–4
AI & Big Data Expo
Santa Clara, CA, June 4–5
Product Marketing Summit
Atlanta, GA, June 4–5
Savant eCommerce NYC
New York City, NY, June 4
DigiMarCon Dallas
Dallas, TX, June 5–6
Have an event we should list? Shoot me the details!
🚨 AI-forward companies are looking for AI-forward marketers! Here are a few opportunities worth checking out today.
Data Scientist, Marketing
Anthropic
Help shape the go-to-market strategy for one of the most ambitious AI companies by turning data into actionable insights that drive marketing performance and customer growth.
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Chief Marketing Officer
Axonify
Lead the transformation of a frontline enablement platform by integrating AI, product-led growth, and enterprise sales into a unified, high-impact marketing strategy.
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Principal Product Marketing Manager, AI
Qualtrics
Craft compelling narratives and GTM strategies for AI-powered solutions, including Experience Agents, to drive adoption and revenue across global enterprise clients.
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Head of Marketing
AI Fund
Lead a mission-driven team to grow the global AI developer community, leveraging generative AI and hands-on coding to scale marketing impact and educational reach.
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Senior Marketing Manager, Helix (AI)
Connection
Take charge of AI marketing strategy at a pivotal moment, collaborating across teams to launch innovative campaigns and position Helix as a leader in tech solutions.
Details →