OpenAI Leak: Is ChatGPT Becoming a Social App?
Plus: Too many wearables, not enough Perplexity ads, and the award goes to...
👋 Happy Tuesday AI Marketers. A clever tech sleuth discovers ChatGPT is laying the groundwork for in-app DMs. There will soon be more AI wearables than we have body parts. Perplexity’s ad ambitions are running on fumes. And Kling AI award finalists are the antidote to generative slop. Let’s get you caught up…
Will DMs Turn ChatGPT Into a Social Platform?
A recent leak reveals ChatGPT may be preparing to launch direct messages, signaling OpenAI’s ambition to turn its chatbot into a full-blown social platform. Users could soon be able to chat, collaborate, and share AI-generated ideas together inside ChatGPT. But privacy concerns loom large, as they should.
OpenAI still hasn’t confirmed how end-to-end encryption will work, a major red flag given the volume of content and data it would handle. If ChatGPT becomes a hub for user-to-user communication, it could reshape how people and brands collaborate inside AI environments. The catch, as always, is trust.
How Top Agencies are Going All-In on AI
Smart agencies aren’t waiting to be disrupted. They’re rebuilding around AI. At Advertising Week, leaders from WPP and Assembly described how AI is changing everything from media planning to creative workflows. How they’re turning AI into a creative accelerant, not a replacement. And, most importantly, how they’re designing new ways to think, produce, and collaborate faster than their clients can.
Get Ready for a Tidal Wave of Wearables
The Verge’s Victoria Song delivers a sharp-witted reality check on Big Tech’s obsession with wearables. From smart glasses to AI rings, there’ll soon be more gadgets than body parts. But humor aside, tech companies are racing to live on (and in) our bodies, often without asking if that’s what anyone really wants. A must-read for brands and marketers wondering where this is all headed.
AI Broke the B2B Buyer Journey. Here’s How CMOs Are Responding.
Forrester says the B2B buyer journey has been completely rewritten. AI search and influencers now top the list of most impactful buying interactions, and it’s time to stop ignoring them. CMOs are scrambling to adapt, learning how to optimize for AI discovery and understand where influencers fit in. The Drum outlines a new content strategy built to satisfy both humans and machines.
Perplexity Rethinking AI Search Ads Amid Challenges
Perplexity is pressing pause on new advertisers as it reconsiders how ads should appear in AI search results. The move highlights a larger issue across the industry... everyone desperately needs revenue, but no one has cracked how to monetize AI search without breaking user trust. For now, the question lingers: if ads are the future of AI search, why is it so hard to figure out?
It’s getting harder to navigate the flood of AI-generated content. And even harder to find the work that truly stands out. The finalists for Kling’s AI NEXTGEN Creative Contest are a solid filter. This highlight reel showcases some of the best storytelling, visual craft, and technical control being achieved with generative tools right now. Proof that human creativity still cuts through the noise.
🎙️ This week’s podcast picks:
THE EXIT FIVE CMO PODCAST
Beyond Copy: How to Use AI to Build GTM Systems That Scale
Dave chats with Dan Guenet and Eoin Clancy about turning AI theory into action. They reveal how tools like Clay, Zapier, and AirOps can automate GTM workflows, scale content and sales ops, and bridge the gap between AI hype and practical execution for modern marketing teams.
THE VERGECAST
Maybe It’s Real, Maybe It’s Sora
David, Jake, and Hayden Field unpack OpenAI’s demo day, from its app store ambitions to the race to build every ChatGPT feature at once. They explore the buzz around Sora’s viral appeal and whether OpenAI has really created the first true AI-powered social platform.
THE AI DAILY BRIEF
How to Use Sora 2 for Business
NLW breaks down five ways companies are already using Sora 2, from e-commerce automation to creative video marketing. He shares practical prompting tips to balance creativity and control, showing why structure and style are key to producing standout AI video results.
Have a favorite podcast to recommend? Shoot me the details.
🚨 AI-forward companies are looking for AI-forward marketers:
Expert, BPO Marketing AI
Nike
Join Nike’s Marketing AI team to integrate generative AI across brand planning and operations. Lead use‑case planning, manage AI‑powered workflows, and champion creative, efficient marketing solutions across global teams.
Growth & Digital Marketing Manager
Prowire USA
Fast-growing e-commerce distributor of motorsport and aviation equipment seeks a marketer to own digital campaigns and customer acquisition. Use AI tools like ChatGPT and Jasper to streamline content, personalize outreach, and optimize the shopping experience.
Senior Director, AI‑Driven SEO
TAG – The Aspen Group
Lead AI‑driven SEO for a leading healthcare business support org. Design SEO/AEO/GEO roadmaps, build teams of prompt engineers and data analysts, integrate AI search frameworks, and implement automation to drive awareness.
Copywriter, Growth Creative
Instacart
Craft Instacart’s growth messaging and scale content using AI tools like ChatGPT and Gemini. Write copy across channels, build AI‑driven templates and prompts, and experiment with variations to drive customer loyalty.
Creative Project Manager – AI
Cella
Guide digital creative projects, translating marketing briefs into workflows, integrating AI tools like StoryTeq and Pencil AI, managing cross functional teams, and improving efficiency in a fast paced environment.
📅 Join AI marketers these upcoming events:
Ahrefs Evolve
San Diego, CA, October 14–15
Join 600+ marketers for two days of ideas, insights, and connection covering AI’s impact on search and marketing, content strategies that drive revenue, technical SEO, conversion optimization and performance analytics.
SparkTogether
Seattle, WA, October 15–16
A storytelling‑focused marketing conference hosted by SparkToro. Taking the stage are top growth marketers and founders who run startups, agencies, and marketing teams hand-picked by Rand Fishkin and Amanda Natividad.
B2B Marketing Expo
Las Vegas, NV, October 15–16
Hundreds of suppliers and expert speakers present the latest tools and techniques for business marketing. Includes masterclasses, panel discussions and networking areas to help attendees advance their careers and grow their businesses.
Have an event to add? Send me the details.
