New Research: The #1 Issue With AI Deployment
Plus: Google's AI Mode finally hits the homepage, LinkedIn sends hashtags out to pasture, and Adobe for free.
👋 Happy Tuesday AI Marketers. Hallucinations are on the decline, but a new study shows they’re still the biggest worry for B2B leaders. LinkedIn declares AI is better than hashtags. And Meta says this time, they really mean it. Let’s get you caught up…
AI Hallucinations are Still the Top Concern for B2B Deployment
New models like GPT-4 and Claude 3.5 are vastly more reliable than GPT-3 was just two years ago, making AI hallucinations less common. But anxiety about hallucinations? Still the top concern for B2B leaders. In fact, ICONIQ’s latest State of AI report found 39% of companies rank hallucinations as their #1 deployment worry, ahead of cost, security, and talent shortages.
Why? Because trust is hard to build and easy to lose. When one botched customer email can be potentially disastrous, companies need sound advice for scaling around imperfect tech. SaaStr founder Jason Lemkin shares proven strategy from high-growth companies.
AI Browsers are Here (and They’re Addictive)
Tech journalist Pete Pachal spent a week living with Comet, Perplexity’s new AI-powered browser. His takeaway? It’s clumsy, but wildly addictive. Cruising the web with an AI assistant to tackle chores, automate repetitive tasks, book things, and buy stuff… this’ll rewrite the way we interact with the internet. And how brands build for it.
LinkedIn Says AI Makes Hashtags Obsolete
Despite the recent algorithm update that flooded feeds with old posts, LinkedIn remains highly confident in its tech. So confident, in fact, the social media giant is telling users it’s time to retire hashtags. Why? LinkedIn claims its AI is good enough to figure out your content’s relevance without them.
AI Mode is Now Live on Google’s Homepage
Google just handed over prime real estate to its AI Mode button, placing it prominently on the homepage. It’s multimodal, so users can search using text, voice, or images, and it offers conversational follow-up questions, similar to Gemini. If there was any doubt AI Mode is the future of Google Search, consider it settled. Brands, your search strategy officially needs an AI refresh.
Meta Swears This Time Is Different
As Meta launches its “superintelligence” lab in an all-out effort to catch OpenAI, Anthropic, and Google, there’s a bigger story marketers need to watch. Meta’s track record is packed with privacy scandals, content moderation controversy, and copyright infringement. If Zuck ends up controlling the next wave of AI, brands could face big decisions about data sharing, ad targeting, and content control.
Think powerful content creation tools are just for big brands and agencies? I just discovered that Adobe offers free premium subscriptions to nonprofits, along with loads of templates, tutorials, stock, and other resources. Yes, free. With Adobe Express, you get everything from AI-powered Firefly to drag-and-drop video creation to social media management. This is how small orgs with limited budgets can level the playing field and maximize their impact.
More on Adobe Express for Nonprofits →
🎙️ My top 3 podcast episodes this week:
DECODER WITH NILAY PATEL
Perplexity CEO on Why the Browser is AI's Killer App
Perplexity CEO Aravind Srinivas joins Alex Heath to discuss why browsers are the future of useful AI. Srinivas shares insights from launching the AI-powered browser Comet, the escalating battle for AI talent, and predictions about high-value AI prompts in the evolving market.
AI-DRIVEN MARKETER
OpenAI Just Launched ChatGPT Agents — Here’s What That Means
Dan Sanchez breaks down the launch of ChatGPT’s powerful new AI agent tools, explaining how this shifts marketers from prompt engineering to task delegation. He details exactly what these new agents can do and why it’s the update marketers have been waiting for.
EYE ON A.I.
Inside the Most Important AI Event
An interview with HumanX co-founder Andrew Blum offers a behind the scenes peek at this standout AI event. Discover why enterprise leaders, AI developers, and policymakers flocked to HumanX, how it grew rapidly within 18 months, and why face-to-face interaction is essential for practical AI transformation in businesses.
Have a favorite podcast to recommend? Shoot me the details.
🚨 AI-forward companies are looking for AI-forward marketers:
Product Marketing Manager, GenAI
Amazon (North America Stores Marketing)
Partner with tech and creative teams to pilot AI-driven creative and merchandising tools, run experiments, and scale GenAI capabilities across the marketing org.
Details →
Data Scientist – Growth Marketing
Perplexity
Leverage AI-powered insights to optimize paid acquisition, social media, and A/B testing, fueling growth for one of the most talked-about answer engines on the market.
Details →
Head of Marketing
Asobbi Staffing & Recruiting (for AI Infrastructure Startup)
Own and build the marketing function at a GPU cloud and AI inferencing scale-up. Shape strategy, grow the brand, and lead a team at the forefront of enterprise AI infrastructure.
Details →
Director of Marketing
XTI Aerospace
Lead full-funnel marketing for a pioneering xVTOL aircraft company. Use AI to power everything from content creation and campaign optimization to analytics and automation.
Details →
Marketing Operations Manager, AI Lead
Circle
Drive AI transformation across Circle’s marketing operations. Build and execute scalable AI solutions for content creation, workflow automation, and campaign optimization using tools like ChatGPT, HubSpot, n8n, and Airtable.
Details →
📅 Conferences, summits, and industry events for AI Marketers:
eCommerce Summit
Seattle, WA, July 31
Affiliate Summit East
New York City, NY, August 4–5
NAED Marketing Summit
San Antonio, TX, August 4–6
Digital Summit
Minneapolis, MN, August 6–7
CDAO
Chicago, IL, August 7–8
Ai4
Las Vegas, NV, August 11–13
eTail
Boston, MA, August 11–14
AI Accelerate
San Diego, CA, August 20–21
WordCamp
Portland, OR, August 26–29
Contact.io
Denver, CO, August 27–29
Have an event to add? Send me the details.
