OpenAI Wants You to Use ChatGPT for Everything
Plus: The AI search survival guide, Imbotster Syndrome, and browsers without heads.
š Happy Tuesday AI Marketers. CMOs are worried about search. Writers are worried about sounding like AI. Brands are worried about headless browsing. And ChatGPT wants to give you all the answers. To everything. Letās get you caught upā¦
ChatGPT Goes From ChatBot to Platform
OpenAI is turning ChatGPT into a platform. At Dev Day, Sam Altman unveiled an Apps SDK that lets third parties build apps that run inside the chat window. Live demos showed Spotify, Canva, and Zillow as in-chat apps that respond to natural language and hand off to each other.
Will ChatGPT become the front door to the internet? Will users start and end their day in the platform, with all the information and productivity tools they need pulled into one place? Heck, with OpenAI introducing its first social app last week, we wonāt even need to leave to distract ourselves from work. The big question for brands and marketers: when the web lives inside ChatGPT, how will anyone get found?
The New Era of Search: A CMOās Survival Guide
In part two of his series on the shift in search, Lemuel Park makes a great point: Itās complicated. Take Googleās AI Mode and AI Overviews, for example. They donāt work the same. A complete strategy for visibility in the new era of search will require real-time reporting on AI visibility, automation for AI-readiness, and content built to be cited, not just ranked. This is a must-read for CMOs intent on staying competitive.
āImbotster Syndromeā Has Us Questioning Our Own Writing
Itās the new workplace anxiety. People fear their writing will be mistaken for AI when it isnāt. LinkedIn estimates more than half of long-form posts are AI-generated, so readers are second guessing tone and punctuation as āAI tells.ā The result? Polished writing gets penalized, so people are intentionally adding typos and dumbing down their work to sound more human. Strange times indeed.
OpenAIās Mystery Gadget Proves Challenging
OpenAI and Jony Ive are shaping a screenless, palm-size AI device that talks, listens, and watches through mic, speaker, and cameras. The team is still wrestling with voice, personality, and when it should speak up. Along with privacy concerns. And the massive amount of compute required if it takes off. Turns out selling the vision was the easy part.
Why Businesses are Worried About Headless Browsing
The internet has always relied on real people clicking, scrolling, and searching. But thatās starting to change. AI systems are now browsing the web themselves through something called headless browsing. They can follow links, fill out forms, even complete purchases. If this continues, most āvisitorsā online wonāt be human, which could upend analytics, ad models, how attention is measured, and much more.
OpenAIās new mockumentary The Quack isnāt just showing off what its Sora 2 video model can do. Itās fueling the debate over artificially created entertainment in a big way. As a marketer, I see funny, polished, original storytelling built on a brilliant awareness play. It makes me want to use the tool. But as a lifelong creative, Iām uneasy. Not just about people being replaced by technology. Iām deeply concerned by what future generations will view as art. Am I taking it all too seriously?
šļø This weekās podcast picks:
BIG TECHNOLOGY PODCAST
The Sora 2 Breakthrough, Death of the Creator
Alex Kantrowitz and TechCrunchās Max Zeff debate whether OpenAIās Sora 2 marks the next leap in AI video, how Meta is responding, and if AI feeds could disrupt or even replace the creator economy. They also discuss Metaās AI ad strategy, Anthropicās Sonnet 4.5, and Appleās smart glasses push.
THE AI DAILY BRIEF
The Era of Agentic Shopping
OpenAI adds Instant Checkout to ChatGPT, letting users buy directly within conversations. The hosts unpack how this could upend e-commerce, shift advertising power, and challenge Amazon and Google. They also explore new agentic commerce protocols and partnerships with Stripe and Shopify.
ARTIFICIALLY INTELLIGENT MARKETING
From Work Slop to Agentic AI: Making Sense of the New Marketing Era
Martin Broadhurst and Paul Avery break down how AI has reshaped marketing, from reasoning models and automation to AI-integrated hardware. They share practical insights on Copilot, Claude, Sora 2, and the shift toward agentic AI that acts autonomously to complete complex marketing workflows.
Have a favorite podcast to recommend? Shoot me the details.
šØ AI-forward companies are looking for AI-forward marketers:
Demand Generation Lead
Lantern
Own and scale demand generation by designing multi channel campaigns and audience segments that demonstrate Lanternās AI driven personalization, build pipeline, collaborate with sales and optimize ROI using attribution models.
Director, AI Creative Strategist
dentsu
Design AI augmented creative strategies that integrate media and creative supply chains, identify shifts, lead human plus AI creativity, guide technology ecosystems, and champion industry thought leadership and measurable impact.
Product Marketing Manager, AI Solutions
TāMobile
Lead go to market strategy and messaging for TāMobileās AI solutions, enable sales, manage platform features with engineering and launch new capabilities across consumer and business segments.
Marketing Lead
The Cake
Lead data driven marketing for an AI and hyperautomation startup, run LinkedIn and digital campaigns, develop multi channel strategies, build content and influencer programs, and collaborate across teams to grow.
Marketo Automation & AI Specialist
OpenTable
Manage B2B email marketing operations, audit and automate manual processes, implement AI driven tools within Marketo, create reusable templates, train the team, and analyze performance metrics to improve efficiency.
š Join AI marketers these upcoming events:
1682: The Business of Innovation Conference
Philadelphia, PA, October 8
1682 explores the innovation landscape, with a focus on how AI is influencing profit and process, through behind-the-scenes demos and details. The event focuses on real-world use of AI. What works, what doesnāt, and why.
Conductor
New York City, NY, October 9
Join the brightest minds and most innovative leaders in AI and digital marketing at New Yorkās premier AEO Conference. Learn what it takes to amplify your brand and drive growth through new AI search experiences.
Digital Marketing World Forum
New York City, NY, October 13ā14
Gather with senior marketing leaders to explore the latest in digital strategy, data, CRM, AI, social media, search and content. With over 80 speakers and more than 1,000 participants expected.
Ahrefs Evolve
San Diego, CA, October 14ā15
Join 600+ marketers for two days of ideas, insights, and connection covering AIās impact on search and marketing, content strategies that drive revenue, technical SEO, conversion optimization and performance analytics.
SparkTogether
Seattle, WA, October 15ā16
A storytellingāfocused marketing conference hosted by SparkToro. Taking the stage are top growth marketers and founders who run startups, agencies, and marketing teams hand-picked by Rand Fishkin and Amanda Natividad.
Have an event to add? Send me the details.
