The AI Content Backlash has Begun
Plus: TikTok ban delayed again, Snap's new ad platform, and Midjourney video is here.
👋 Happy Tuesday AI Marketers. Fans are getting fed up with AI-generated content. Writers aren’t embracing LinkedIn’s copy assistant. And Snap is betting on advertisers tiring of Meta and Google’s platform dominance. This week’s AI news cycle feels like anti-hype all around. Let’s get you caught up…
AI Fatigue is Real. And it’s Costing Brands More than Engagement.
AI-driven content is sparking backlash and brands pushing too hard are beginning to pay the price. From legendary visual effects studio Industrial Light and Magic being called "creatively bankrupt" for simply hosting a talk on AI, to gaming giants Square Enix and Activision facing harsh criticism for AI-produced visuals, audiences are turning their slop meters on and sounding off with sharp opinions on social media.
MarTech.org says audiences, especially younger ones, feel AI lacks authenticity, emotional connection, and creative depth. Especially when employed by brands revered for human artistry that fans have come to expect.
LinkedIn CEO: AI Writing Assistant Not as Popular as Expected
LinkedIn's CEO admitted their AI writing assistant hasn’t exactly been a hit, revealing users prefer adding their own genuine spin. Turns out, authenticity still matters more than convenience. A timely reminder for anyone tempted to lean too heavily on automated writing.
TikTok Ban Delayed Again Until September
TikTok lives to dance another day, as regulators again punt the proposed U.S. ban until September. The continued uncertainty means investing heavily in TikTok remains risky, but ignoring its massive reach is equally dicey. For brands counting on TikTok’s influence, this prolonged limbo means staying nimble.
Snap Targets Advertisers Tired of Meta & Google
Snap is pitching its AI-powered ad tools as the fresh alternative for brands weary of Meta and Google dominance. Snap's offering includes hyper-personalized ads promising more authentic engagement. If you’re feeling boxed in by the big ad platforms, Snap is worth a look.
Is AI Coming for Fonts Next?
The Verge explores how AI could shake up typography, turning font creation from painstaking craftsmanship to personalized art form in real-time. While traditionalists worry about losing uniqueness, AI-generated fonts may open exciting creative possibilities for brands and marketers.
🎥 I sifted through a billion YouTube videos. Here’s one for you:
Midjourney launched its V1 video model last week along with this demo reel showcasing the wide range of stunning visual styles now possible. The release places Midjourney alongside Veo 3 as a frontrunner in creative AI video. Definitely worth taking for a spin, whether you’re creating surreal sequences or practical b-roll.
🎙️ My top 3 podcast episodes this week:
AI SIX
Ep 119 Time to Rethink the CMO Title?
Joanne Sweeney explores why the CMO title may no longer fit leaders in the AI era. She revisits her LinkedIn headline debate and teases her upcoming book, challenging marketers to redefine roles for greater clarity and impact.
THE AI BREAKDOWN
10 AI Video Trends Taking Over the Internet
Google’s Veo 3 launch ignites viral AI video trends across TikTok and Instagram, from ASMR to historical parodies. Discover how sharp effects, synced sound, and new genres are reshaping creative marketing in real time.
THIS OLD MARKETING
Marketing Survival Tips Post‑AI Social
Pulizzi and Rose break down new research, concluding that we’ve reached “the end of the living room” as TV and traditional media are becoming obsolete. But what does that mean for marketers in the AI-driven social age?
Have a favorite podcast to recommend? Shoot me the details.
🚨 AI-forward companies are looking for AI-forward marketers:
Senior Growth Marketer (AI)
Pivotal Solutions
Help scale a high‑growth tech company with AI‑led growth tactics, performance marketing, and funnel optimization using analytics tools.
Marketing Lead
Wirestock
Lead content, brand and SEO campaigns positioning Wirestock as a top provider of AI training data to labs and model developers.
Marketing Roles (Various)
LMArena
Join a team building community and awareness around AI evaluation by crafting campaigns, messaging and launches that support transparency in model benchmarking.
Director of Marketing
AppLovin
Lead global marketing with a focus on AI‑driven content automation, strategy and team development in a mobile ad tech company.
AI Marketing Strategist
Driggs Search International
Drive AI‑powered content creation and automation using tools like ChatGPT and Midjourney to build engaging omni‑channel campaigns.
📅 AI marketers are gathering across the country and around the world for conferences, summits, and industry events. Here’s where to join them:
CommerceNext Growth Show
New York City, NY, June 24–26
DigiMarCon Atlanta
Atlanta, GA, June 25–26
Observe
San Francisco, CA, June 25
WordCamp Montclair
Montclair, NJ, June 28
DigiMarCon
Washington DC, DC, July 1–2
DigiMarCon
New York City, NY, July 7–8
ANA Digital & Social Media Conference
Carlsbad, CA, July 14–16
OIGA Conference and Trade Show
Oklahoma City, OK, July 14–16
Momentum AI
San Jose, CA, July 15–16
DigiMarCon
Honolulu, HI, July 18–19
AI in Production
Asheville, NC, July 18
eCommerce Summit
Seattle, WA, July 31
Have an event to add? Send me the details.
