Why OpenAI Is Warning Us About GPT-5
Plus: AI's impact on marketing roles, Chrome gets AI shopping summaries, and Runway adds AI video editing.
👋 Happy Wednesday AI Marketers. Sam Altman isn’t just building anticipation for the coming release of GPT-5, he’s warning the world about its unprecedented powers. Meanwhile, Microsoft data reveals AI’s true impact on sales and marketing roles. And, Google takes a swing at Amazon and Comet with a new AI shopping feature. Let’s get you caught up…
OpenAI’s Leader Says He's Scared of GPT-5
Rumors are buzzing that GPT-5 will drop in early August, and Sam Altman is fueling the intrigue as if on cue. In a recent podcast interview, the OpenAI chief described GPT-5 testing sessions as genuinely unsettling, even comparing its impact to the Manhattan Project. Of course, he’s not concerned enough to tap the brakes.
While Altman’s remarks might sound like classic hype-building, he's clearly hinting at something big. He warns that GPT-5 is advancing quickly and responsible oversight is dreadfully behind, implying that it’s somehow out of his hands.
Is Altman truly worried? Or is this a marketing charade? Either way, his comments highlight that GPT-5 could push AI far beyond GPT-4’s capabilities, sparking real questions about how prepared we are for its consequences.
How to Make ChatGPT Recommend Your Products (Not Your Competitors')
ChatGPT’s plans to integrate Shopify aren’t the only sign that shopping via AI chat is becoming mainstream. Amazon, Perplexity, and Google are all cooking up AI features promising the next generation of product discovery, research, and purchasing. For brands, that means optimizing product content for AI recommendations with conversational descriptions, structured data, compelling differentiation, and more.
Search Rumors are Swirling Around Meta
Meta appears to be working on improving search across Instagram and Facebook using AI (albeit somewhat secretly). The move isn't just about better content discovery for users, it's also about building richer ad targeting and feeding Meta’s growing AI ambitions. Expect a smarter, AI-driven search that gives Meta deeper user insights, sharper ads, and a powerful data pipeline for training its LLMs.
Which Marketing Jobs Are Most Affected by AI?
New Microsoft data pulling from 200,000 chats with Bing Copilot over a period of nine months highlights AI’s outsized impact on sales and marketing roles. While generative AI easily tackles information gathering and content tasks, it still struggles with creative design, strategic thinking, and in-person interactions. However, the bigger narrative isn’t about job loss. It’s about sharpening skills at every salary level to use AI as a productivity partner, not a competitor.
Google Chrome Adds AI Store Summaries
Google’s latest Chrome update adds AI-generated store reviews directly in the browser, pulling data from platforms like Trustpilot, Yotpo, and ScamAdviser. Shoppers can instantly see summaries of store reputation, customer service, returns, pricing, and product quality near the url field. Chrome’s new feature arrives as Perplexity’s AI browser and Amazon’s AI enhancements are challenging Google’s dominance. E-commerce brands, you’ll want to follow this story.
Gen-AI video just got wildly practical. Generating dreamy scenes with cool effects has become a baseline expectation for AI video. But Runway’s new “in-context” model represents a major leap forward, arming creators with unprecedented editing control and manipulation. Aleph lets you add new camera angles, remove objects, relight shots, change seasons, and tons more, with simple prompts.
Full Details on Runway Aleph →
🎙️ My top 3 podcast episodes this week:
EXPONENTIAL VIEW
AI & the Future of Media (with The Atlantic’s CEO Nicholas Thompson)
Everyone’s talking about AI’s impact on content, SEO, and the shifting economics of attention and trust. But few have a perspective as sharp as Nicholas Thompson, CEO of The Atlantic. He sits down with Azeem to unpack it all in a conversation every brand leader needs to hear.
BIG TECHNOLOGY PODCAST
Countdown to GPT-5, OpenAI's Stargate Sputters, AI Math Wars
Alex breaks down the highly anticipated GPT‑5 launch with Financial Times SF Bureau Chief Stephen Morris. They explore its rumored capabilities, whether Sam Altman might declare it AGI, and how GPT‑5’s advanced coding abilities could stun competitors like Anthropic.
THE AI DAILY BRIEF
9 AI Predictions from Jensen Huang
Nathaniel Whittemore shares bold predictions about AI from Nvidia CEO Jensen Huang. A massive AI‑driven wealth boom, a surge in AI infrastructure investment, and the rise of twin‑factory industries just to name a few. Essential foresight from the man at the center of the AI revolution.
Have a favorite podcast to recommend? Shoot me the details.
🚨 AI-forward companies are looking for AI-forward marketers:
Senior Marketing Manager, Community‑Led Programs (AI‑Powered)
HubSpot
Lead HubSpot’s community engagement using AI enhancements to scale personalization, peer networking, user groups, and new community‑led initiatives in a customer‑centric way.
Details →
Gen AI Marketing Operations Manager
OutSystems
Own and execute OutSystems’ AI transformation strategy for the marketing ops function including building AI‑powered workflows, integrations with Marketo/Salesforce, prompt engineering, and change management.
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Director of AI Product Marketing
Hewlett Packard Enterprise
Shape HPE’s overarching AI product marketing by defining messaging, launching AI‑focused offerings, building team capabilities and unifying AI GTM strategies across business units.
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Marketing Manager (US)
Heatseeker
Join an AI‑powered experimentation platform marketing team, shaping product messaging and demand‑gen campaigns while staying ahead of how AI shifts modern marketing.
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AI‑Driven Digital Marketing Specialist
Occuspace
Craft and run digital strategies that leverage AI tools to build contact lists, personalize content, drive paid campaigns using CRM integrations and boost lead generation efficiency.
Details →
📅 Join AI marketers around the world for conferences, summits, and special events.
eCommerce Summit
Seattle, WA, July 31
Affiliate Summit East
New York City, NY, August 4–5
NAED Marketing Summit
San Antonio, TX, August 4–6
Digital Summit
Minneapolis, MN, August 6–7
CDAO
Chicago, IL, August 7–8
Ai4
Las Vegas, NV, August 11–13
eTail
Boston, MA, August 11–14
AI Accelerate
San Diego, CA, August 20–21
WordCamp
Portland, OR, August 26–29
Contact.io
Denver, CO, August 27–29
Have an event to add? Send me the details.
