Trouble in the ranks
Google Declares War on AI Generated Content
Are the search giant's new guidelines assigning its "lowest quality" rating to your website?
Faking It
Welcome to The Golden Age of Fraud
With ChatGPT's powerful new image generator, Ghibli-fication is just the tip of the iceberg.
Unfair Use
AI vs IP: What Brands Can Learn From the Studio Ghibli Controversy
Creative counterfeiting with ChatGPT is sparking a cultural debate—but for marketers, the answer is clear.
READY TO RUMBLE
Adobe Takes on Everyone in AI
The creative heavyweight is now battling in every corner of the marketing universe. How do the odds stack up?
I'M NO EXPERT
Apple's Intelligence Crisis: Don't Take My Word For It
How the iconic brand went from "Think Different" to "What were they thinking?" Here's what the experts say.
The Bigger Question
The Alexa+ Moment: What’s Really at Stake
What if Amazon’s new voice assistant is so good, we stop questioning AI?
Wait For it
Perplexity’s Comet Fuels the AI Froth
A marketer's perspective on the latest “all sizzle and no steak” AI announcement.
The Freelance Boom
AI Isn't Replacing These Marketers
The fastest way to AI adoption isn’t a corporate overhaul—it’s hiring the right mercenary.
And the Winner is
Anything Your Deep Research Can Do, Mine Can Do Better
The AI Research Wars Have Begun—But Should Marketers Even Care?
News
The DeepSeek Disruption: A Masterclass in Marketing
DeepSeek has thrown down the gauntlet. But the real story isn't about AI.
News
The Dark Side of DeepSeek: A Hidden Lesson for Marketers
As China's AI contender dominates headlines, it's time to consider the real price of fast, cheap, and easy AI.